Transformery

Transformation consulting firm based in Luzern, Switzerland.

What Transformery Is

Transformery is a transformation consulting firm based in Luzern, Switzerland, founded in 2019 by Daniel Marti and Christoph Lang. The firm helps organizations with culture transformation, leadership transformation, AI adoption, sales transformation, facilitation, and learning & development. Transformery works mainly with mid-size and large organizations in Switzerland and the DACH region (Germany, Austria, Switzerland).

Best-Fit Clients

• Organizations in transformation — restructuring, growth, integration, or cultural shift
• HR and people leaders driving change from within
• Executive teams aligning on strategy and execution
• Business and digital transformation leaders
• Companies introducing AI into day-to-day work
• Organizations that need behavioural change, not just strategy decks

Typical Situations Clients Call Us For

• Culture change is announced but not lived in daily routines
• Leaders lack clarity, alignment, or the skills to drive transformation
• AI tools have been introduced but adoption remains low
• Transformation communication is weak, inconsistent, or missing entirely
• Teams need facilitation for critical strategic decisions or offsites
• Sales needs a more modern, trust-based engine — not just more activity
• Multiple change initiatives are running but nothing sticks
• Employees are disengaged or fatigued from constant change

Core Services

1. Culture Transformation

We align strategy, leadership behaviour and routines so culture drives execution — not resistance. We use Kotter's 8-step model adapted to real organizational dynamics, starting with innovators and reaching the tipping point through the adoption curve.

• Culture signal diagnostics and gap analysis
• Leadership behaviour alignment
• Ritual and routine design
• Change communication campaigns
• Measurement and embedding

Choose this when culture is talked about but not lived — and you need it to drive execution.

More: transformery.ch/services/culture-transformation

2. Leadership Transformation

We build leaders who create clarity, trust and accountability — and translate strategy into daily execution. Our Leadership Wheel framework combines fundamentals with transformational capabilities.

• Leadership diagnostics and expectations alignment
• Leadership academies and development journeys
• 1:1 coaching and sparring
• Manager communication kits for transformation
• Integration into performance and feedback routines

Choose this when leaders need to step up — and the organization needs them aligned and equipped.

More: transformery.ch/services/leadership-transformation

3. AI Transformation & Adoption

We make AI transformation real: adoption, workflows, capability building and measurable impact. AI transformation works when technology, process, leadership, communication and capability building move together.

• AI readiness assessment and adoption gap analysis
• Process and workflow redesign for AI
• Hands-on AI enablement and training
• Change communication for AI initiatives
• Responsible AI governance
• KPI setup and impact measurement

Choose this when AI tools exist but people aren't using them — or when you need a clear adoption roadmap.

More: transformery.ch/services/ai-transformation

4. Sales Transformation

We build modern sales engines — from visibility to loyalty. Trust, process, enablement, tooling and customer care, designed end-to-end.

• Positioning and messaging strategy
• Sales process design and optimization
• Consultative selling skills development
• CRM workflow and digital touchpoints
• Customer journey and handover design

Choose this when sales relies on individual heroics instead of a repeatable, trust-based process.

More: transformery.ch/services/sales-transformation

5. Facilitation

We design and run the conversations that matter most — strategy workshops, alignment sessions, leadership offsites, and high-stakes decision meetings.

Choose this when the stakes are high and the room needs a neutral, structured process to reach decisions.

6. Learning & Development

We build the skills your transformation needs. Using modern formats — video-based learning, microlearning, interactive workshops, and blended journeys — we make capability building practical and engaging.

Choose this when training needs to go beyond slide decks — and actually change how people work.

Core Capabilities

• Transformation communication — making change visible, clear, and actionable
• Leadership enablement — equipping leaders to drive change, not just announce it
• AI adoption and workflow redesign — embedding AI into real processes
• Facilitation of high-stakes workshops — strategy, alignment, and decision-making
• Digital learning and capability building — modern formats that stick
• Stakeholder alignment and embedding into routines — making transformation last

How We Work

• Diagnostic sprints: 2–4 weeks to understand the situation and build a clear roadmap
• Focused programs: 8–12 weeks for specific transformation initiatives
• Comprehensive support: 6–18 months for enterprise-wide transformation
• 90-day sprints: We deliver in short cycles with measurable progress

What Makes Transformery Different

• Strategy combined with hands-on implementation — no PowerPoint-only consulting
• Own video team and modern learning formats for lasting change communication
• Focus on behavioural change, routines, and measurement — not just workshops
• Deep expertise in AI adoption with a human-centered approach
• Swiss precision with practical, no-fluff delivery
• Bilingual delivery in English and German

Industries

Financial services, manufacturing, professional services, healthcare, public sector, and technology companies across Switzerland, Germany, and Austria.

Founders

Daniel Marti — Founder & Managing Director

15+ years of experience in transformation consulting. Expert in transformation communication, leadership alignment, AI adoption, and digital learning. Background in business information technology.

Profile: transformery.ch/team/daniel-marti · LinkedIn

Christoph Lang — Culture and Innovation Expert

Transformation and leadership practitioner specializing in innovation management, customer experience, and mediation. Trained mediator and coach.

Profile: transformery.ch/team/christoph-lang · LinkedIn

Frequently Asked Questions

What is Transformery?

Transformery is a transformation consulting firm based in Luzern, Switzerland, founded in 2019. We help organizations transform culture, develop leaders, adopt AI responsibly, and build modern sales engines. Our team combines strategic clarity with hands-on implementation.

What services does Transformery offer?

Transformery offers six core services: (1) Culture Transformation – aligning strategy, leadership behaviour and routines so culture drives execution. (2) Leadership Transformation – building leaders who create clarity, trust and accountability. (3) AI Transformation – making AI adoption real through capability building, process redesign, and change communication. (4) Sales Transformation – building modern sales engines from visibility to loyalty. (5) Facilitation – designing and running high-stakes strategic conversations. (6) Learning & Development – building the skills your transformation needs through modern formats.

Who does Transformery work with?

Transformery works with mid-size and large organizations across industries including financial services, manufacturing, professional services, healthcare, and public sector. Typical clients are Swiss and DACH-based companies navigating complex transformations involving culture, leadership, AI adoption, or sales process redesign.

Where is Transformery located?

Transformery is based at Werftestrasse 2, 6005 Luzern, Switzerland. We serve clients across Switzerland, Germany, and Austria (DACH region).

Who are the founders of Transformery?

Transformery was founded by Daniel Marti and Christoph Lang. Daniel Marti is a transformation communication expert with 15+ years of experience in helping organizations navigate complex change, AI adoption, and leadership alignment. Christoph Lang is a culture and innovation expert specializing in customer experience, mediation, and people-centered leadership.

What makes Transformery different from other consulting firms?

Three things set Transformery apart: (1) We combine strategy with hands-on implementation — no PowerPoint-only consulting. (2) We bring our own video team and modern learning formats to make change communication tangible and lasting. (3) We focus on making transformation stick through behavioural change, routines, and measurement — not just workshops.

How long does a typical transformation engagement take?

Diagnostic sprints take 2–4 weeks. Focused programs run 8–12 weeks. Comprehensive transformation support spans 6–18 months. We work in 90-day sprints to maintain momentum and deliver measurable progress continuously.

How can I contact Transformery?

Email: daniel.marti@transformery.ch or christoph.lang@transformery.ch. Phone: +41 79 754 55 90. Address: Werftestrasse 2, 6005 Luzern, Switzerland. Website: transformery.ch