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    Daniel Marti - Founder of Transformery

    Daniel Marti

    Founder & Managing Director

    Driving transformation through strategic clarity and hands-on implementation

    Luzern, SwitzerlandTransformery15+ years

    About Daniel

    Daniel Marti is the driving force behind Transformery. For 15+ years, he has helped organizations in industry and finance navigate demanding transformations—where leadership, culture, and communication decide whether change becomes real or stays PowerPoint.

    He combines strategic clarity with hands-on implementation: aligning executives around direction, translating complexity into simple messages, and building the enablement that makes new behaviours stick.

    Daniel's sweet spot is transformation communication—turning strategy into stories people understand, remember, and act on—often brought to life with a dedicated video team and modern learning formats.

    With a background in business information technology and deep experience in digital learning, he bridges "people topics" and digital reality, especially in AI- and tech-driven change.

    Outside of work, Daniel recharges in the mountains—on foot or on skis, with or without his kids.

    My Approach

    Strategy Meets Execution

    I don't believe in strategies that gather dust in drawers. My focus is on aligning executives around a shared direction and translating complexity into clear messages that people understand and act upon.

    Communication as Leverage

    Most transformations don't fail because of strategy—they fail because of communication. I turn strategic goals into stories that inspire, often supported by videos and modern learning formats that create lasting impact.

    Responsible AI Adoption

    AI is changing how we work. I help organizations adopt this technology responsibly—focusing on people, processes, and practical use cases that create real value.

    Pragmatic & Measurable

    Transformation isn't an end in itself. I work with clear milestones and measurable outcomes so that change doesn't just begin—it actually arrives.

    Areas of Expertise

    Change Management
    Transformation Communication
    Leadership Alignment
    AI Adoption
    Digital Learning
    Strategic Communication

    Services

    • Change Management Strategy
    • Transformation Communication
    • Leadership Alignment Workshops
    • AI Adoption Programs
    • Video-based Learning Design

    Industries

    Finance
    Industry
    Technology

    Ready to transform your organization?

    Get in touch with Daniel to discuss your transformation challenges.